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37, Marshall Street, W1F 7EZ, London, Greater London, GB United Kingdom
contacts phone: +44 20 7117 2649
website: www.prana.cc
larger map & directionsLatitude: 51.5134584, Longitude: -0.1381905
Roxane BachƩ
::PrÄna is a little cute shop in the middle of Soho selling bicycles that not only have a fashionable Indian style but are also customisable according to each consumerās desire. The founders, two young and dynamic entrepreneurs, have developed a double concept around spirituality and affordability. The brandās mindset is about slowing down and enjoying the simple things in life. The name āPrÄnaā refers to the movement of life and energy, as is the role of the bicycle in this country. Beautifully handcrafted, they come straight from the streets of India, offer simplicity and style without the high price tag ā each bike is sold at Ā£285. Not surprisingly, legendary fashion designer Paul Smith himself is one of the brandās biggest fans.