Prāna Custom Cycles in London

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  Roxane Baché

  :: 05 September 2014 05:21:22

  Prāna is a little cute shop in the middle of Soho selling bicycles that not only have a fashionable Indian style but are also customisable according to each consumer’s desire. The founders, two young and dynamic entrepreneurs, have developed a double concept around spirituality and affordability. The brand’s mindset is about slowing down and enjoying the simple things in life. The name ‘Prāna’ refers to the movement of life and energy, as is the role of the bicycle in this country. Beautifully handcrafted, they come straight from the streets of India, offer simplicity and style without the high price tag – each bike is sold at £285. Not surprisingly, legendary fashion designer Paul Smith himself is one of the brand’s biggest fans.